Strategic Marketing, MSc

The one-year Master of Science in Strategic Marketing from Middlesex University Dubai provides students with a comprehensive understanding of the fundamentals of marketing, as well as advanced skills in developing and executing marketing plans for organizations. The program features a comprehensive curriculum that covers topics such as brand strategy, customer analytics, digital marketing, and market research. Students will gain hands-on experience through real-world case studies and projects, working with industry leaders to develop innovative solutions to their marketing needs. The program is unique in its multidisciplinary approach, incorporating coursework from business administration, economics, psychology and sociology, to provide students with a holistic education in strategic marketing. Graduates of the program will be well prepared for careers in advertising agencies; consulting services; media & communications; or corporate settings. With an increasing demand for strategic marketers and a growing number of job opportunities available in this field, this program provides students with excellent career prospects and the potential to make a significant impact on their organization’s bottom line.