Marketing Communications and Brand Management, MSc

The one-year MSc in Marketing Communications & Brand Management at Middlesex University Dubai provides students with the opportunity to gain a comprehensive understanding of marketing management, communications, and brand strategy. The program features a cutting-edge curriculum that combines theoretical coursework with practical case studies and real-world projects to provide students with the skills and knowledge needed to develop effective strategies for consumer engagement, brand positioning, and marketing communication. With an emphasis on digital media, this program also provides students with an in-depth understanding of how to apply digital tools such as SEO, social media analytics, content marketing, email campaigns, and web design to create effective campaigns that reach target audiences efficiently. Graduates of this program will be well prepared for careers in the marketing field, where they can use their knowledge and experience to make meaningful contributions towards building strong brands and fostering positive customer relationships.