Business Management (Marketing), BA (Hons)

The 3-year Bachelor of Arts (Hons) in Business Management (Marketing) at Middlesex University Dubai is designed to equip students with a comprehensive understanding of the principles and practices of marketing. The program features a dynamic and forward-thinking curriculum that covers topics such as consumer behavior, market research and analysis, brand management, digital media strategies, and global marketing. Students will have the opportunity to gain hands-on experience through field trips and internships with leading companies in the region. The program's unique interdisciplinary approach combines coursework from departments such as economics, sociology, psychology, communication studies, and media sciences to provide students with a well-rounded education. Graduates of the program will be well-equipped for successful careers in marketing, with the knowledge and skills needed to drive growth in an organization’s customer base and profitability. With strong links to industry partners throughout the region, this program provides students with excellent career prospects while allowing them to make a meaningful contribution towards their chosen field