Overview of the MDX Business Case Study Challenge 2025‑26
The Undergraduate Business School at Middlesex University Dubai (MDX) has officially launched the MDX Business Case Study Challenge for the 2025‑26 academic year. The kickoff event, held on 19 December 2025, attracted more than 105 registered teams from across the UAE, underscoring the growing popularity of the competition among undergraduate business students nationwide.
Designed to sharpen analytical thinking, teamwork and real‑world problem solving, the Challenge invites participants to tackle a contemporary business issue. This year’s focus is the integration of artificial intelligence (AI) in healthcare – a sector that is rapidly evolving and offers vast opportunities for innovation.
Why AI in Healthcare Is the Focus of This Year’s Case Study
AI’s Growing Impact on Health Services
Artificial intelligence is reshaping patient care, diagnostics, and operational efficiency. From predictive analytics that flag early disease risk to AI‑driven imaging that speeds up diagnosis, the technology is becoming a core component of modern healthcare systems. For business students, understanding how AI can create value, reduce costs and improve outcomes is essential.
Key Themes and Learning Outcomes
- Strategic Integration: How to embed AI solutions into existing healthcare workflows.
- Ethical & Regulatory Considerations: Navigating data privacy, consent and compliance with UAE and international standards.
- Business Model Innovation: Developing revenue streams around AI‑enabled services.
- Stakeholder Management: Aligning interests of clinicians, patients, insurers and technology vendors.
Participants will leave the competition with a deeper understanding of AI’s business potential and the skills to translate technology into tangible value.
How to Get Involved – Registration and Participation
Step‑by‑Step Registration Process
- Visit the MDX Application Portal and create a student account.
- Navigate to the “Business Case Study Challenge” section and submit your team details.
- Confirm your registration by completing the short questionnaire on team composition and project idea.
- Receive a confirmation email with the official competition handbook.
Preparing Your Team and Case Study
Form a balanced team of 3‑5 students, ideally with diverse skill sets: data analysis, business strategy, and communication. Use the case study template provided by MDX to structure your research and recommendations.
Submission Guidelines and Timeline
- Draft Submission: 15 January 2026 – 23:59 UAE time.
- Final Presentation: 12 February 2026 – 10:00 AM UAE time (live webinar).
- All submissions must be in PDF format and include a concise executive summary, methodology, findings, and actionable recommendations.
Expert Insights from the Launch Workshop
Panel Speakers and Their Contributions
The launch workshop featured a distinguished panel:
- Danish Bagadia – Co‑Founder, FutureTrain.ai. Discussed AI adoption pathways in healthcare and the importance of continuous learning.
- Dr. Amber Rashid – Director of Preventive Healthcare, King’s College Hospital London – UAE. Shared real‑world case studies on AI‑driven preventive care.
- Dr. Ikram Rehman – Associate Professor, AI & Data Science, MDX. Explained the technical underpinnings of AI models used in diagnostics.
- Dr. Naval Kishore – Managing Director, Tendercare. Highlighted supply‑chain optimization through AI in medical logistics.
- Dr. Sreejith Balasubramanian – Chair, Office of Research, MDX. Emphasized research‑practice collaboration and data governance.
Takeaways for Participants
Key messages included:
- AI is not a silver bullet; it requires careful integration with human expertise.
- Ethical considerations must be front‑and‑center in any AI project.
- Cross‑disciplinary collaboration is essential for successful implementation.
Benefits for Business Students and Professionals
Skill Development
Participants will sharpen:
- Data‑driven decision making.
- Strategic thinking around emerging technologies.
- Stakeholder communication and negotiation.
Networking Opportunities
The Challenge connects students with industry experts, potential employers and alumni. The launch event and subsequent workshops provide a platform to build relationships that can lead to internships or job offers.
Career Advancement
Successful teams receive certificates endorsed by MDX and are highlighted in the university’s career portal. Many past participants have secured roles in consulting, healthcare analytics and technology strategy.
Upcoming Finale and How to Stay Engaged
Finale Event Details
The grand finale will take place on 12 February 2026 at the MDX Dubai campus. The event will feature live presentations, a panel of judges, and a networking reception. Attendance is open to all registered participants and invited guests.
Post‑Competition Opportunities
MDX offers a range of follow‑up programs:
- Mentorship from senior faculty and industry partners.
- Access to the MDX Innovation Hub for prototype development.
- Opportunities to publish findings in the university’s research journals.
Take Action – Next Steps for Interested Students
Ready to challenge yourself and explore the intersection of AI and healthcare? Explore the MDX Business Case Study Challenge and apply now. If you have questions about the competition or need guidance on team formation, schedule a free consultation with our admissions team. Once you’ve completed your application, submit your application today and secure your spot in this high‑impact event. We look forward to seeing your innovative solutions and hearing your insights in the comments below.
