MDX Business Case Challenge 2025–26 Finale Explores AI in Healthcare
On 12 February, Middlesex University Dubai proudly hosted the finale of the MDX Business Case Challenge 2025–26, an inter-university competition that brought together some of the brightest student minds from across the UAE. The challenge, which commenced with an expert-led workshop in November 2025, centred on the timely and transformative theme of AI in Healthcare, encouraging students to apply strategic, analytical, and innovative thinking to real-world industry challenges aligned with Middlesex University Dubai’s Business programmes and industry-focused learning approach.
Competition Overview and Participation
Led by Muneeza Shoaib Sandeela, Senior Lecturer in Marketing, Head Co-curricular Programmes UG Business School, Campus Programme Coordinator – BA Marketing, alongside the organising team of Neelofer Mashood, Senior Lecturer, Dr. Shawn Mathew, Senior Lecturer in Marketing, Bushra Akbar, Lulu Baddar, Senior Lecturer, Dr. Faisal Nazir Zargar, Senior Lecturer Accounting and Finance and Emiliya Sunny, the competition saw strong participation from 105 student teams representing universities across the UAE. Following a highly competitive preliminary round, nine finalist teams progressed to the final stage.
Finalist universities included University of Birmingham Dubai, De Montfort University, Middlesex University Dubai, Rochester Institute of Technology, Amity University Dubai, SP Jain School of Global Management, University of Greater Manchester (formerly University of Bolton), Curtin University Dubai, and University of Wollongong Dubai.
Event Highlights and Keynote Speakers
The finale was opened by Dr. Tenia Kyrizai, Deputy Director Teaching & Learning, Law and Social Sciences Head of Law and Politics, who welcomed participating universities and industry guests and highlighted the importance of learning beyond the classroom and collaboration with the wider academic and professional community, key priorities at Middlesex University Dubai.
Participants also benefited from insights shared by two distinguished keynote speakers: Mr. Rizwan Tufail, Group Chief Data Officer at Pure Health (Keynote Speaker and Panel Judge), and Dr. Suha Assayed from the National Kaohsiung University of Science and Technology and The British University in Dubai.
Judging Panel and Competition Winners
Final presentations were evaluated by an accomplished judging panel comprising Dr. Suha Assayed (NKUST and BUiD), Dr. Amber Rashid, Director of Preventive Care Medicine at Kings Hospital, Dr. Naval Kishore, Managing Director at Tendercare, Ms. Joana Simao, Clinical Safety Specialist at InterSystems, and Ms. Reda Mashood, Technical Product Analyst at InterSystems.
The competition winners were announced as follows: first place was awarded to Team Meditech from SP Jain School of Global Management, second place to RITTigers from Rochester Institute of Technology, while third place was jointly awarded to Team CLM from the University of Wollongong Dubai and Team MARK III from Amity University Dubai.
Prizes were presented by Mr. Mohammad Meraj, Lecturer in Business, Deputy Director Academic Professional Services & Quality, who congratulated all participants and emphasised how industry-engaged competitions play a vital role in enhancing graduate career readiness and employability.
Significance and Future Outlook
The MDX Business Case Challenge 2025–26 once again reflected Middlesex University Dubai’s commitment to experiential learning, industry engagement, and cross-institutional collaboration, offering students a valuable platform to showcase analytical, problem-solving, and presentation skills in a real-world context. The University looks forward to welcoming even more teams in the next edition of the MDX Business Case Challenge.
Explore AI and Healthcare Education at Middlesex University Dubai
Are you interested in exploring the intersection of AI and healthcare? Middlesex University Dubai offers cutting-edge programmes that prepare students for the future of technology and healthcare. Apply now to join our innovative learning community and develop the skills needed to excel in this rapidly evolving field.
For more information about our Business programmes and AI-related courses, visit our Business programmes page or contact our admissions team today.
Related News and Achievements
Middlesex University (MDX) Dubai has reached a historic milestone, with all undergraduate and postgraduate programmes now accredited by the Commission for Academic Accreditation (CAA) of the Ministry of Higher Education and Scientific Research (MoHESR).
Middlesex University Dubai Strengthens Industry Partnerships to Advance Future Skills through strategic collaborations with leading organisations.
The university continues to host impactful events like the annual For the Love of the Planet (FTLOTP) sustainability event, showcasing its commitment to innovation and community action.
MDX Dubai also celebrates sporting excellence, having won the championship title at MDX Relay Night 4 for the third consecutive year.
Additionally, Middlesex University Dubai contributed to the 3rd Edition of the International Conference on Business Transformation for Sustainable Entrepreneurship and Value Creation (ICACCF 2026), organised by Amity University Noida in collaboration with MDX Dubai, Association of Chartered Certified Accountants (ACCA), and Goldsmiths, University of London.
