In a move that blends media education with community service, the American University of Ras Al Khaimah (AURAK) has announced a year‑long podcast production partnership with RAK Hospital. The collaboration will see more than thirty episodes produced throughout the academic year, featuring medical specialists discussing health, wellness, and patient care. For students of Mass Communication and the broader AURAK community, this initiative offers a unique platform to apply classroom knowledge in a real‑world setting while contributing to public health awareness in the Emirate.
Podcasting as a Cornerstone of Modern Media Education
Podcasting has evolved from a niche hobby into a mainstream medium that reaches millions daily. In the UAE, the demand for high‑quality audio and video content is growing, especially in the health and wellness sector. By integrating podcast production into its curriculum, AURAK positions itself at the forefront of media innovation, giving students hands‑on experience that aligns with industry expectations.
Hands‑On Learning for Mass Communication Students
Traditional media courses often rely on theoretical frameworks and simulated projects. The RAK Hospital partnership transforms theory into practice. Students will manage the entire production workflow: from research and scripting to studio operation, camera work, audio recording, editing, captioning, and distribution across platforms such as YouTube, Instagram, and TikTok. This end‑to‑end experience mirrors the responsibilities of a professional media producer.
Scope and Structure of the Year‑Long Collaboration
The partnership is coordinated by AURAK’s Office of Institutional Advancement & External Relations and executed through the School of Arts and Sciences. Each episode will be a 30‑minute long‑form video shot with a multi‑camera 4K studio setup, complemented by short‑form vertical clips for mobile audiences.
Episode Production Pipeline
- Pre‑Production: Topic selection, guest scheduling, script drafting, and storyboard creation.
- Production: Studio recording with professional lighting, sound, and camera teams.
- Post‑Production: Editing, color grading, audio mixing, captioning, and final approval.
- Distribution: Upload to RAK Hospital’s social media channels and AURAK’s media platforms.
Faculty and Industry Mentorship
Associate Professor Dr. Sabir Haque supervises the project, ensuring academic rigor and industry relevance. Faculty members provide guidance on editorial standards, while RAK Hospital staff offer insights into patient communication and health messaging. This dual mentorship model equips students with both creative and subject‑matter expertise.
Benefits for Students and the Community
The initiative delivers tangible benefits across several dimensions:
Skill Development and Career Readiness
Students gain proficiency in:
- Multimedia production tools (Adobe Premiere Pro, Audition, After Effects)
- Storytelling techniques tailored to health topics
- Project management and client communication
- Cross‑platform content strategy
These skills are highly sought after by media houses, healthcare communication teams, and digital marketing agencies in the UAE.
Public Health Awareness and Community Engagement
By featuring medical specialists, the podcast series raises awareness on critical health issues—ranging from chronic disease prevention to mental health support. The content is accessible to a broad audience, reinforcing AURAK’s commitment to community‑engaged learning and public service.
AURAK’s Role in the UAE Education Landscape
As a public, non‑profit institution offering American‑style undergraduate and graduate programs, AURAK is a key player in higher education in Ras Al Khaimah. The university’s strategic focus on outcome‑based learning (OBL) ensures that graduates are ready to meet the evolving demands of the UAE job market.
Academic Resources and Facilities
AURAK’s in‑house podcast and broadcast studios provide state‑of‑the‑art equipment. The university also offers a robust library, research centers, and a dedicated Center for Learning Support Services and eLearning Programs, all of which support student success.
Placement and Networking Opportunities
Through partnerships with local hospitals, media outlets, and industry leaders, AURAK facilitates internships, job placements, and networking events. The RAK Hospital collaboration is a prime example of how institutional alliances can create real‑world opportunities for students.
How Prospective Students Can Get Involved
If you are considering studying in the UAE and want to pursue a career in media, AURAK offers a comprehensive Mass Communication program that integrates practical projects like the podcast series. The university also provides scholarships and financial aid options for international students.
Application Process for Mass Communication
To apply, visit the application form and submit the required documents. The admissions team will review your application and contact you for an interview if shortlisted.
Other Programs and Scholarships
AURAK offers a range of undergraduate and graduate programs across business, engineering, and health sciences. Explore the admissions page for detailed information on courses, tuition, and scholarship opportunities.
Take the Next Step in Your Media Career
The partnership between AURAK and RAK Hospital exemplifies how academic institutions can collaborate with industry to deliver impactful learning experiences. If you are ready to join a forward‑thinking university that values practical skills and community engagement, consider applying to AURAK today.
Submit your application today and start building the media career you’ve envisioned. Apply now.
Have questions about the program or the partnership? Write to us and we’ll be happy to help.
Want to learn more about how AURAK supports students in the UAE education landscape? Explore our related articles for deeper insights.
