Visual Communication

• The Bachelor of Fine Arts in Visual Communication at AUD is a 120-credit-hour, four-year program.
• The curriculum focuses on a combination of aesthetics, technique, concept development, critical thinking, and digital technology. The program offers multi-lingual typography and multi-cultural art. AUD was the first in the Arab world to offer an Arabic-type design course, calligraphy workshops, and cultural events, producing several awards, exhibitions, and features in various design periodicals, regionally and internationally.
• The Bachelor of Fine Arts in Visual Communication is split into the following majors:

Advertising

• Involving sales promotion, public relations, direct marketing, event marketing, and new media, Advertising focuses on the following professional specializations:
  1. 1. Print advertising (magazines and newspapers)
     2. Point of sale display (in retail)
     3. Cinema advertising
     4. TV advertising
     5. Non-traditional advertising (music, sponsorship)
     6. Outdoor and online advertising

Digital Media

• Designed to nurture creativity and equip students with practical and critical skills to adapt to constantly evolving technology, the Digital Media major prepares students for the following professions:
  1. 1. Web design
     2. Animation
     3. Video
     4. Interactive media
     5. Game design
     6. Sound design
     7. Non-traditional advertising & design (ambient music, sponsorship of events, campaigns in unexpected places and ways)
     8. New media art

Graphic Design

• The art of creating, choosing, and arranging images and text to create visual solutions that will inform, promote, amuse or persuade, the Graphic Design major can lead graduates into the following professions:
  1. 1. Publication design (brochures, magazines, and newspapers)
     2. Book design
     3. Poster design
     4. Packaging design
     5. Corporate identity (logos and branding)
     6. Information design (maps, charts, diagrams, and interface design)
     7. Web design and multimedia
     8. Motion graphics (movie titles and TV graphics)
     9. Environmental design (signage systems and environmental graphics)
     10. Exhibition design

Studio Art

• Studio Art is the study of painting, photography, sculpture, and printmaking, entailing a final-year self-directed studio project and written thesis. Graduates of the Studio Art major can pursue the following professions:
  1. 1. Fine Artist
     2. Gallery Owner/Employee
     3. Curator
     4. Creative Director
     5. Illustrator
     6. Corporate Art Consultant