- Tuition/Year$17,495
- Duration2 Year
- Apply
Program Description
The Master of Arts in Leadership and Innovation in Contemporary Media (M.A.) program has been designed by business leaders and members of the media industry, to meet the unique needs of those working in the media industry. Students in the M.A. program will learn skills to embrace dynamic change and identify new opportunities.
Upon completion of the Master of Science in Construction Management (M.S.C.M.), graduates will be able to:
- Identify and utilize pertinent information in relation to contemporary media to enhance their leadership role in the marketplace;
- Gain a theoretical and practical understanding of emerging media marketing;
- Reconstruct management strategies of media businesses in a global market addressing cultural differences, ethical practices, new forms of content consumption, and impact on advertising;
- Develop a competitive advantage by exploring new management strategies needed for current media convergence;
- Gain perspective on the creative potential of emerging media and transmedia;
- Explore and reflect on the new behaviors and culture, new forms of political action and commerce, and new concepts of privacy, intellectual property, and community that accompany the digital culture;
- Evaluate and use traditional and contemporary consumer research methods to improve marketing outcomes and design with creative ways of branding;
- Appraise and predict the opportunities and challenges for creating media content impacted by digitization.
Program Details
- The M.A. in Leadership and Innovation in Contemporary Media is a two-year, 30-credit hours (ten courses at three credit hours each) professional program.
- As students advance through the program, courses increase in complexity and focus on leadership, marketing, business models, and management of innovations in relation to contemporary media.
- After the first year of the program, certain courses will be offered every semester allowing students to proceed with their studies at the pace they choose.
The M.A. program includes 6 credit hours for the Capstone project, which can be developed individually or in small groups.
Facilities
At MBRSC, we provide our students with state-of-the-art facilities to assist them in the completion of their tasks/projects, including:
- Equipped to perform and demonstrate a number of experiments that provide undergraduate students with the practical applications of fluid mechanics, facilities include:
- Fully equipped, soundproof TV studio and control room with three cameras, lighting, vision and audio mixers, lighting console, and a multi-viewer screen;
- Access to full camera kits including HD cameras, lighting, and sound equipment;
- 36-station, Mac Computer Labs and individual editing suites that run Avid™ editing software;
- The global classroom serves as a high-technology medium for lectures by the most accomplished media academicians and professionals from around the world;
- 36-seat screening room equipped with a high-definition projector and surround sound system.
At a Glance
- AwardMaster of Arts
- Program Duration2 Year
- Tuition Fee$ 17,495 per year
- Application Fee$115
- Start DatesMar, Jun, Sep
