- Tuition/Year$25,200
- Duration4 Year
- Apply
Program Description
- New web-based technologies are closely tied to the development of communications and the media, and they give us a powerful new way to deepen our understanding of what's going on in the world.
- Our designed innovative subjects play a vital role to equip students with well-crafted portfolios. We want our graduates to be well-versed in the latest communication tools, but we also want them to learn how to use them in a way that prioritizes any problem that may occur in their future careers.
The Bachelor of Business Administration. (B.B.A.) the program offers the following majors:
- Accounting
- Advertising and Integrated Marketing Communications
- Economics
- Finance
- Management
- Marketing
Upon completion of the degree program, students will have acquired:
- A well-rounded foundation in the functional disciplines of business and related areas
- An ability to integrate the different functional areas of business
- Effectiveness in the use of oral, written, and technology-supported communication skills
- Proficiency in the business applications of information technology
- A global outlook and an appreciation of the international dimensions of business
- An awareness of ethical issues and the importance of ethical conduct in business practices
- A broad and deep understanding of their major discipline.
Program Details
The Bachelor of Business Administration (B.B.A.) at AUD is a 123-credit-hour, four-year program.
- The curriculum focuses on the foundations of business principles such as financial accounting, economics, business law, and entrepreneurship before moving into one of five majors, depending on the area of interest.
The Bachelor of Business Administration (B.B.A.) is split into the following majors:
- Accounting
- Preparing students for the exciting and challenging fields of accounting, the curricula are structured to cover core subjects such as Cost Accounting and Auditing, to elective pathways from Fraud Accounting and Forensic Accounting to Business Law.
- Economics
- Covering core subjects from Managerial Economics to Macroeconomics, students can then elect for more specialized subjects including Public Finance, Risk and Insurance, and Oil and Energy Economics.
- Finance
- The finance major covers all aspects of Corporate Finance, Financial Modelling, and Investment and Portfolio Management, with electives in Money and Banking Commercial Banking, and International Economics to name a few.
- Marketing
- Providing students with a solid understanding of the marketing mix, core, and elective subjects range from Sales Management and Consumer Behavior to Retail Management and E-marketing. This major should be considered for students who possess good communication skills, value logic and creativity, and maybe are entrepreneurial in nature.
- Management
- Providing students with a solid understanding of both quantitative aspects of Management such as Operations Management and Decision Making as well as qualitative aspects including Leadership, Change and Innovation, and Organizational Behavior. Graduates of the Management Program are the managers of the future, ready to climb the corporate ladder.
- Advertising and Integrated Marketing Communications
- Unlike traditional advertising, this major is ideally suited to students with an interest in communications with a focus on comprehensive brand development from creative execution of messages, data-driven communication analysis, and sales promotion, to public relations, event sponsorship, and effective media management.
Admission Requirements
- High school diploma.
- English language proficiency (IELTS or TOEFL) OR equivalent.
- Entrance exam (Math) or SAT.
At a Glance
- AwardBachelor of Business Administration
- Program Duration4 Year
- Tuition Fee$ 25,200 per year
- Application Fee$115
- Start DatesMar, Jun, Sep
