The four-year Bachelor of Arts in Mass Communication at the American University of Ras Al Khaimah is an excellent program that provides students with a comprehensive education in media, communication, and journalism. The program features a dynamic curriculum that covers topics such as visual communication, digital media production, and broadcast journalism. Through hands-on courses and projects, students will gain practical skills in areas such as writing for print and online publications; using software for audio/video editing; and creating content for radio, television, film or web platforms. This program also emphasizes cultural competence, allowing students to understand global trends in the industry while developing an appreciation of the diverse cultures found within the Middle East region. Graduates from this program are well prepared for careers across multiple industries such as journalism, public relations & advertising; media & entertainment; corporate communications; and digital marketing & social media. With excellent job prospects in an ever-evolving industry, this program offers students the opportunity to make their mark in the world of mass
The program requires completion of the General Education Component. For information relating directly to the General Education requirements, please review the catalog section entitled, “General Education Component.” You must speak with your advisor to ensure that the General Education Component requirements are satisfied. The fifth writing intensive course for the BA in Mass Communication is COMM 450 Selected Topics in Communication.