Digital Marketing and Analytics, MSc

The MSc in Digital Marketing & Analytics at Middlesex University Dubai is an intensive one-year program that provides students with a comprehensive understanding of the principles and technologies of digital marketing. The program features a cutting-edge curriculum that covers topics such as search engine optimization, web analytics, data science, and social media marketing. Students will have the opportunity to gain hands-on experience through project work and laboratory courses, working with modern tools and techniques. The program is unique in its interdisciplinary approach, combining coursework from various departments including business administration, computer science, and information systems to provide students with a well-rounded education in digital marketing & analytics. Graduates of the program will be well-prepared for careers in marketing or web development, with the skills and knowledge to develop effective digital solutions for businesses of all sizes. With a strong demand for digital professionals and a growing number of job opportunities in the field, this program provides students with excellent career prospects and the potential to make a significant impact in