Business Administration (Major in Marketing), BSc

The 4-year BSc in Business Administration (Major in Marketing) at the American University of Ras Al Khaimah provides students with a comprehensive education in business fundamentals while also giving them the opportunity to specialize in marketing. This degree focuses on developing understanding and competency in marketing theory, research, and practice while also teaching students essential skills such as strategic planning, customer relationship management, and data analysis. Students will have the opportunity to gain hands-on experience through various projects, gaining valuable knowledge and skills that will give them an edge over their peers upon graduation. With a focus on preparing students for success in the global marketplace and providing them with excellent career prospects, this program is unique among its peers. Graduates from this program are highly sought after by employers around the world looking for individuals with specialized knowledge of marketing principles who can make an immediate impact on their organization.